August is National Breastfeeding Awareness Month
¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†The evidence is clear that breastfeeding has tremendous benefits for infants and their mothers, but still not all mothers who can breastfeed are doing so, and many stop too soon.
¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† August is Breastfeeding Awareness Month, and the Douglas County Board has noticed by honoring breastfeeding peer counselors with a proclamation for their important work in helping more Mothers to breastfeed for a longer period of time.
Douglas and Sarpy County WIC will mark the recognition on Tuesday, Aug. 20, with a news conference at 10:30 a.m. on the plaza at the Omaha-Douglas Civic Center.¬†
¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† ‚ÄúThe purpose of this event is to remind everyone in the Omaha area of the importance of breastfeeding, and to bring awareness that WIC supports breastfeeding,‚ÄĚ said Health Director Dr. Adi Pour. ¬†This year's World Breastfeeding Month theme is ‚ÄúBreastfeeding Support: Close to Mothers‚ÄĚ highlights Breastfeeding Peer Counseling.
Even when mothers start well, there can be a sharp decline in breastfeeding rates during the weeks and months following delivery.¬† That period - when mothers do not visit a healthcare facility - is the time when a community support system for them is essential. That can come in a variety of ways, and one of the best has proven to be using trained peer counselors.
‚ÄúDay-to-day support for the breastfeeding mother within her home and community is the key to seeing that best breastfeeding practices continue," Dr. Pour said.
Peer Counselors can be anyone who is currently on WIC and trained to support mothers. Those trained Peer Counselors, readily available when needed, become the lifeline for mothers with breastfeeding questions and issues.